Wikifying search

This blog follows a series of other blogs pontificating about the efficacy of search engines in information retrieval. Over the weekend Google announced the release of Google SearchWiki. Google SearchWiki essentially allows users to customise searches by re-ranking, deleting, adding, and commenting on their results. This is personalised searching (see video below). As the Official Google Blog notes:

"With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don't feel belong."

The advantages of this are a little unclear at first; however, things become clearer when we learn that such changes can only be affected if you have an iGoogle account. Google have – quite understandably – been very specific about this aspect of SearchWiki. Search is their bread and butter; messing with the formula would be like dancing with the devil!

Google SearchWiki doesn't do anything further to address our Anomalous State of Knowledge (ASK), nor can I see myself using it, but it is an indication that Google is interested in better exploring the potential of social data to improve relevance feedback. Google will, of course, harvest vast amounts of data pertaining to users' information seeking behaviour which can then be channelled into improving their bread and butter. (And from my perspective, I would be interested to know how they analyse such data and affect changes in their PageRank algorithm). Their move also resonates with an increasing trend to support users in their Personal Information Management (PIM); to assist users in re-finding information they have previously located, or those frequently conducting the same searches over and over. It particularly reminds me of research undertaken by Bruce et al. (2004). For example, users increasingly chose not to bookmark a useful or interesting web page, but simply find it again – because they know they can. If you continually encounter information that is irrelevant to your area, re-rank it accordingly - so the SearchWiki ethos goes...

Perusing recent blogs it is clear that some consider this development to have business motivations. Technology guru and Wired magazine founder, John Battelle, thinks SearchWiki is an attempt to attract more users of iGoogle (which at the moment is small), whilst simultaneously rendering iGoogle the centre of users’ personal web universe. To my mind Google is always about business. PageRank is a great free-text searching tool, thus permitting huge market penetration. SearchWiki is simply another business tool which happens to offer some (vaguely?) useful functionality.