"And [another] person I met at Facebook's London office symbolised the firm's determination to deal with its other challenge - regulation.This is all by way of introduction, because a few weeks ago I attended the CILIP MmIT North West day conference on 'Emerging technologies in the library' at LJMU. A series of interesting speakers, including Nick Woolley, Russell Prue and Jane Secker, pondered the use of new technologies in e-learning, digital libraries and other information services. Of course, one of the recurring themes to emerge throughout the day was the innovative use of social networking tools in e-learning or digital library contexts. To be sure, there is some innovative work going on; but none of the speakers addressed two elephants in the room:
Richard Allan, a former Liberal Democrat MP and then director of European government affairs at Cisco, has been hired to lobby European regulators for Facebook.
With the EU mulling over tighter privacy rules for firms that share their users' data, and with continuing concern from politicians about issues like cyber-bullying and hate-speak on social networks, there will be plenty on Mr Allan's plate.
So, yes, Facebook suddenly looks like a mature business, poised for steady progress towards profitability and ready to engage in grown-up conversations about its place in society. Then again, so did MySpace a year ago, until it suddenly went out of fashion."
- Service longevity, and;
- Accessibility
The adoption of Facebook, YouTube, MySpace, Twitter (and the rest) within universities has been rapid. Many in the literature and at conferences evangelise about the adoption of these tools as if their use was now mandatory. Nick Woolley voiced sensible concerns over this position. An additional concern that I have – and one I had hoped to verbalise at some point during the proceedings – is whether it is appropriate for services (whether e-learning or digital libraries, or whatever) to be going to the effort of embedding these technologies within curricula or services when they are third party services over which we have little control and when their economic futures are so uncertain.
The magic word at the MmIT event was 'free'. "Make use of this tool – it's free and the kids love it!". Very few of the tools over which LISers and learning technologists get excited about actually have viable business models. Google lost almost $500 million on YouTube in the year up to April 2009 and is unable to turn it into a viable business. MySpace is struggling and slashing staff, Facebook's future remains uncertain, Twitter currently has no business model at
all and is being propped up by venture capitalists while it contemplates desperate ways to create revenue, and so the list continues. Will any of these services still be here next year? Well published and straight talking advertising consultant, George Parker, has been pondering the state of social media advertising on his blog recently (warning – he is straight talking and profanities are order of the day!). He has insightful comments to make though on why most of these services are never going to make spectacular amounts of money from their current (failed?) model (i.e. advertising). According to Parker, advertising is just plain wrong. Niche markets where subscriptions are required will be the only way for these services to make decent money...A more general concern relates to the usability and accessibility of social networking services. Very few of them, if any, actually come close to minimal W3C accessibility guidelines, or DDA and the Special Educational Needs and Disability Act (SENDA) 2001. Surely there are legal and ethical questions to be asked, particularly of universities? Embedding these third party services into curricula seems like a good idea but it's one which could potentially exclude students from the same learning experience as others. This is a concern I have had for a few years now, but I had thought it would, a) have been resolved by services voluntarily by now, and, b) institutions wishing to deploy them would have taken measures to resolve it (this might be not using them at all!). Obviously not...
There are many arguments for not engaging with Web 2.0 at university, and - where appropriate - many of these arguments were cogently made at the MmIT conference. But if adopting such technologies is considered to be imperative, should we not be making more of an effort to develop tools that replicate their functionality, thus allowing control over their longevity and accessibility? Attempts at this have hitherto been pooh-poohed on the grounds that interrupting habitual student behaviour (i.e. getting students to switch from, say, Facebook to an academic equivalent) was too onerous, or that replicating the social mass and collaborative appeal of international networking sites couldn't be done within academic environments. But have we really tried hard enough? Most have been half-baked efforts. It is also noteworthy that research conducted by Mike Thelwall and published in JASIST indicates that homophily continues within social networking websites. If this is true, then it is likely that getting students to make the switch to locally hosted equivalents of Facebook or MySpace is certainly possible, particularly as the majority of their network will comprise similar people within similar academic situations.
Perhaps there is more of a need for the wider adoption of social web markup languages, such as the User Labor Markup Language (ULML), to enable users to switch between disparate social networking services whilst simultaneously allowing the portability of social capital (or 'user labour') from one service to another? This would make the decision to adopt academic equivalents far more attractive. However, if this is the case, then more research needs to be undertaken to extend ULML (and other options) to make them fully interoperable with the breadth of services currently available.
I don't like putting a downer on all the innovative and excellent work that the LIS and e-learning communities are doing in this area; it's just that many seem to be oblivious to these threats and are content to carry on regardless. Nothing good ever comes from carrying on regardless, least of all that dreadful tune by the Beautiful South. Let's just talk about it a bit more and actually acknowledge these issues...
