Tuesday 7 April 2009

Web 2.0? Show me the money!

Just a quick post... Today the Guardian blog reports on the financial woes of YouTube. I don't suppose we should be particularly surprised to learn that according to some news sources YouTube is due to drop $470 million this year. When this figure is compared to the $1.65 billion pricetag Google paid a couple of years ago we can appreciate the magnitude of their YouTube predicament. The majority of this loss is attributable to the failure of advertising to bring home the bacon; a recurring issue on this blog. But huge running costs, copyright and royalty issues have played their part too. Google is reportedly interested in purchasing Twitter, but surely their failure to monetise YouTube - a service arguably more monetiseable (?) than Twitter - should have the alarm bells ringing at Google HQ?

I find the current crossroads for many of these services utterly fascinating. I don't have any solutions for any of these ventures, other than to make sure you have a business model before starting any business. Would RBS give me a business loan without a business plan and a robust revenue model? Probably not. But then they are not giving loans out these days anyway...

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