Bada Bing!

So much has been happening in the world of search engines since spring this year. This much can be evidenced from the postings on this blog. All the (best) search engines have been active in improving user tools, features, extra search functionality, etc. and there is a real sense that some serious competition is happening at the moment. It's all exciting stuff…

Last week Microsoft officially released its new Bing search engine. I've been using it, and it has found things Google hasn't been able to. The critics have been extremely impressed by Bing too and some figures suggest that it is stealing market share and moving Yahoo! to the number 2 spot. What about number 1?

The trouble is that it doesn't matter how good your search engine is because it will always have difficulty interrupting users' habitual use of Google. Indeed, Google's own research has demonstrated that the mere presence of the Google logo atop a result set is a key determinant of whether a user is satisfied with their results or not. In effect, users can be shown results from Yahoo! but branded as Google, and vice versa, but will always choose the result with the Google branding. Thus, users are generally unable to tell whether there is any real difference in the results (i.e. their precision, relevance, etc.) and are actually more influenced by the brand and their past experience. It's depressing, but a reality for the likes of Microsoft, Yahoo!, Ask, etc.

Francis Muir has the 'Microsoft mantra'. He predicts that in the long run Microsoft is always going to dominate Google – and I am starting to agree with him. Microsoft sit back, wait for things to unfold, and then develop something better than its previously dominant competitors. True – they were caught on the back foot with Web searching, but Bing is as at least as good as Yahoo!, perhaps better, and it can only get better. Their contribution to cloud computing (SkyDrive) offers 25GB storage, integration with Office and email, etc. and is far better than anything else available. Google documents? Pah! Who are you going to share that with? And then you consider Microsoft's dominance in software, operating systems, programming frameworks, databases, etc. Integrating and interoperating with this stuff over the Web is a significant part of the Web's future. Google is unlikely to be part of this, and for once I'm pleased.

It is not Microsoft's intention to take on Google's dominance of the Web at the moment. But I reckon Bing is certainly part of the long term strategy. The Muir prophecy is one step closer methinks.