An interesting article about search engines...again...

Victor Keegan (Guardian Technology journalist) published an interesting column yesterday on the current state of search engines. The column entitled, "Why I am searching beyond Google", is an interesting discussion which picks up on something that has been discussed a lot on this blog: the fact that Google really isn't that good any more. There are dozens of search engines out there which offer the user greater functionality and/or search data which Google ignores or can't be bothered indexing. Yahoo! and Bing are mentioned by Keegan, but leapfish, monitter and duckduckgo are also discussed.

Keegan also comments on the destructive monopoly that Google has within search:

"If you were to do a blind tasting of Google with Yahoo, Bing or others, you would be pushed to tell them apart. Google's power is no longer as a good search engine but as a brand and an increasingly pervasive one. Google hasn't been my default search for ages but I am irresistibly drawn to it because it is embedded on virtually every page I go to and, as a big user of other Google services (documents, videos, Reader, maps), I don't navigate to Google search, it navigates to me."

This is where Google's dominance is starting to become a problem. Competition is no longer fair. There are now several major search engines which are, in many ways, better than Google; yet, this is not reflected in their market share, partly because the search market is now so skewed in Google's favour. As Keegan notes, Google comes to him, not the other way round.

In a concurrent development, WolframAlpha is to be incorporated into Bing to augment Bing's results in areas such as nutrition, health and mathematics. Will we see Google incorporate structured data from Google Squared into their universal search soon?

I realise that this is yet another blog posting about either, a) Google, or, b) search engines. I promise this is the last, for at least, erm, 2 months. In my defence, I am simply highlighting an interesting article rather than making a bona fide blog posting!